The move aligns GameStop with a growing cohort of publicly traded companies turning to digital assets as an inflation hedge and reserve diversification strategy. That includes Japanese firm MetaPlanet and Nasdaq-listed Strategy (aka MicroStrategy).

The GME memecoin is not affiliated with GameStop Corp.. Still, it has rallied on the news, reflecting a typical pattern in the crypto market where speculative tokens tied to cultural or corporate narratives often benefit from headline-driven momentum.

Other speculative assets, such as Fartcoin (FARTCOIN), have also posted outsized returns in recent months, largely on the back of social media momentum and retail speculation.

GME Memecoin Eyes 650% Rally Ahead of GameStop Event

In addition to the fundamental tailwind, the GME/USDT pair has broken out of a multimonth falling wedge pattern, a technical structure historically viewed as a bullish reversal indicator.

The breakout, confirmed earlier this week, has pushed the token’s price to around $0.0027, up from $0.0018.